U listopadu ove godine na TED-u je objavljeno predavanje profesora Michala Portera s Harvard Business School naslovljeno “Why business can be good at solving social problems“.
Predavanje možete pogledati u sljedećem videu:
Why do we turn to nonprofits, NGOs and governments to solve society’s biggest problems? Michael Porter admits he’s biased, as a business school professor, but he wants you to hear his case for letting business try to solve massive problems like climate change and access to water. Why? Because when business solves a problem, it makes a profit — which lets that solution grow.
