Croatian Case Study Published in Well-Established American Textbook

The recently published third global edition of well-known textbook “Entrepreneurship: Successfully Launching New Ventures” by Barringer and Ireland is enriched with several case studies, one of which has been written by lecturers from the Graduate Program in Entrepreneurship: Mirela Alpeza, Ph.D. and Aleksandar Erceg, M.Sc.: “San Francisco Coffee House: An American Style Franchise in Croatia”. This case study is the result of collaboration with professor Ilan Alon from Rollins College, USA, an expert in international franchising. Case describes start-up of a business venture – San Francisco Coffee House in Osijek, analysis of franchising in Croatia, and doubts which entrepreneurs – protagonists of the case have related to the implementation of the franchise business model as company growth strategy. The case study, together with teaching notes, can be obtained from the Ivey Publishing case database.