The Richard Ivey School of Business, the University of Western Ontario maintains the second largest collection of business cases in the world, named Ivey Publishing, which contains over 2,500 active cases in nine major disciplines, over 80% of which have teaching notes. In cooperation with Franchise Center of the Center for Entrepreneurship Osijek, Professor Ilan Alon, PhD from Rollins College, Florida, USA, visited Croatia in 2006, held several specialized workshops on franchising (for bankers, lawyers and consultants) and had conversations with several young local emerging franchise companies. He especially liked the example of San Francisco Coffee House, to which he foresees international success, and the idea to write and publish a case on emergence and development of this Croatian franchise was born.
The “San Francisco Coffee House: an American Style Franchise in Croatia” case will be used for teaching at the Graduate Specialist Program in Entrepreneurship, but, through the Ivey Publishing case collection, it is also offered to students and professors throughout the world. Ivey Publishing today has more than 80,000 registered users, and the San Francisco Coffee House case is one of the total of three cases dealing with companies from Croatia in their
Beside Professor Alon, coauthors of this case are Mirela Alpeza, M.S., lecturer at the Business Intelligence course, taught within the GPE, and head of the Franchise Center, which operates within the Center for Entrepreneurship Osijek since 2003, and Aleksandar Erceg, M.S., who beside active involvement in the said Center, educates generations students at the Graduate Program in Entrepreneurship on the challenges of the franchising business within the “Franchise” course.
