Last week at the Faculty of Economics in Osijek a two day IpOp seminar was held within the Doctoral Programme ENTREPRENEURSHIP AND INNOVATIVENESS. Seminar on valuation of business opportunities, more efficient management of innovation and business ventures was held by Professor Raphael Cohen, director of Executive MBA programme at the University of Geneva. Through action learning and utilization of a real business opportunity, seminar participants learned why have multionational companies, banks, start-up companies, as well as non-profit and public sector organisations adopted the IpOp model for encouraging and managing innovation.