Course provides conceptual framework and practical application in solving of most important problems small and medium-sized enterprises face in international business dealings. Key topics include: international business operations, international market, small and medium-sized companies in the international market; company strategy and structure for international business operations; foreign market entry strategies; marketing, research and development and consumer satisfaction in the international market; supply chain and logistics management; procurement, partnerships and strategic alliances; packaging, warehousing and logistics strategies; human resources management in international business operations; company finance management in international business operations.
International Centre for Entrepreneurial Studies | Međunarodni centar za poduzetničke studije Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku
Hrvatski English
Thoughts on entrepreneurship
Pricing is an art
Dr. Bruce Firestone
