Case study San Francisco Coffee House: An American Style Franchise in Croatia was included in the leading world database of business cases Ivey Publishing in 2008. Due to large interest in this case, which was used within the Internatonal Entrepreneurship course at Harvard Business School in 2010, and was sold in over 1,000 copies in 2011, Ivey Publishing has included a French translation of the case in its offer. This case is the result of collaboration between Professor IIan Alon, U.S. franchising consultant and Mirela Alpeza, Ph.D. and Aleksandar Erceg, M.Sc, teachers at Postgraduate Program in Entrepreneurship.
International Centre for Entrepreneurial Studies | Međunarodni centar za poduzetničke studije Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku
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